The firm — Equamoov, wealth management in Paris

The firm

Two generations. One 360° view.

Experience and a fresh perspective, brought together to support your plans in wealth, property and insurance.

Founded in 2026, the firm brings together Linda Ayar and Maxence Brunet — two generations and two complementary paths. On one side, more than twenty years of experience in wealth management and entrepreneurship. On the other, a new generation at ease with digital tools and with new ways of working alongside clients.

Why Equamoov

A different approach to wealth advice.

One point of contact

You know who you are dealing with. We favour a direct, accessible and lasting relationship with our clients.

A 360° view

Wealth, property, brokerage, financing, retirement, protection and succession are often closely connected. Our role is to look at your situation as a whole rather than treat each subject in isolation.

An independent approach

We do not build a strategy around an in-house product. We start from your needs and your objectives, then select the solutions and partners that appear best suited to them.

Carefully chosen partners

Because no single professional can do everything alone, we work with a carefully chosen network of specialist partners. We coordinate the different areas of expertise whenever your project calls for it.

Support over the long term

Your life changes. So does your wealth. We stay alongside you to monitor your strategy and adapt it to your new plans.

Our vision

Your wealth changes as your life does.

Buying your first property.
Starting a business.
Invest.
Starting a family.
Preparing for retirement.
Protecting those close to you.
Pass on.

At every stage, the priorities change.

Our role is to help you step back, understand the consequences of your decisions and keep your various projects consistent with one another. It is this overall view that guides EQUAMOOV.

The founders

You speak with us directly.

A word from our founder

I set up Equamoov with a very simple idea: to create the kind of firm I would want to be a client of myself. A place where people take the time to get to know you before proposing anything at all. Where you can talk freely about your plans, your family and your hopes, but also about your doubts. And above all, where you know who to call when you need advice.

I have never liked the idea of selling a product. What interests me is the person in front of me: understanding their story, what they want to build, and finding, together with them, the right solutions at the right time.

That is how I like to work: listening carefully, speaking frankly, building trust… and always wanting to go a little further for my clients. That is the spirit I wanted to give Equamoov.

Looking forward to speaking soon, Linda.

Linda Ayar

Co-founder — Brokerage, Property, Wealth management & strategy

With more than 20 years of experience in wealth management, financial investment, insurance, property and business development, Linda has built a broad expertise across wealth, financial, tax and property matters.

Her career in France and abroad gives her particular expertise in supporting residents and non-residents, expatriates and clients whose wealth spans several countries. International taxation, investments, wealth structuring and succession, protection for the family and for the company director: she supports her clients with a complete view of their situation, the issues they face and the plans they have.

Having lived and worked in several countries, Linda is naturally at ease in an international, multilingual environment. She advises French and international clients in French, English, German and Portuguese.

An entrepreneur herself, she also founded and ran her own company in property development and sales. That experience gives her a concrete understanding of the issues facing business owners, investors and those behind new projects, in building their wealth as much as in developing and structuring it.

With EQUAMOOV, she set out to create a firm built on a family office approach: bringing together, around a single client, all the expertise needed to manage and grow their wealth.

Wealth management, investments, taxation, insurance, financing, property, protection and succession are therefore addressed within a 360° view, with the various issues coordinated as a whole.

The aim: to support each client from A to Z, over the long term, and to make EQUAMOOV their principal point of contact for all their wealth plans, personal and professional, in France and abroad.

Maxence Brunet

Co-founder — Brokerage, property & development

After an initial period working in insurance, Maxence set out to develop a more modern approach to advice and to the client relationship, more in step with new habits and with the expectations of a new generation of clients.

His career has taken him through several complementary fields: insurance, marketing, communications, digitalisation, and the launch and development of products within a specialist environment. Experience that has given him a cross-cutting view of how a business works, with particular attention to the client experience, to keeping journeys simple and to new digital tools.

At EQUAMOOV, Maxence brings the perspective of a new generation and plays an active part in the firm's development. He works in particular on property, business development, communications and digitalisation, with the aim of building a client relationship that is smoother, more responsive and more accessible.

This approach complements Linda's wealth management and international experience. The way their two paths fit together allows EQUAMOOV to combine experience, expertise and new ways of working, while keeping what makes up the firm's DNA: a close relationship and comprehensive support built over the long term.

As co-founder of EQUAMOOV, Maxence is helping to build a firm turned towards the future, able to support the plans of today as well as those of tomorrow.

Our partners

Independent in our choices. Exacting with our partners.

Our independence allows us to work with a range of providers and to select solutions according to each client's needs. Insurers, asset management firms, property specialists, financing professionals and dedicated experts: we are steadily building a network of trusted partners, so that we can respond to a wide variety of wealth situations.

We are not looking to sign up as many partners as possible. We favour quality, complementarity and relationships that last.

Let's talk about your plans
and about your future.

Take stock Contact us

Deux générations.A 360° view.